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  • Writer's pictureMikanika Digital

Why Animation is Best For Small Businesses?

Before you even got to this point, you’ve been thinking – why is it so expensive to film live action marketing videos and should I consider doing animation?

We’ve all been there, don’t worry we’ll give you a much better idea on what it takes to do both.

Just for starters, creating animation videos is a much easier and shorter time frame to create from the pre-production process all the way to the post-production process.

This takes about 3 – 6 weeks and compare that to a live action which is 4 – 10 weeks. There’s a lot of factors that go into each project but one thing for sure is that you will need a lot more people to do the latter.

Here’s a list of crew your animation project will have (sometimes even less):

1. Writer

2. Ilustrator

3. Animator

4. Voice Actor

5. Project Manager

And here’s the list of crew your live action project typically has:

1. Writer

2. Producer

3. Director

4. Cinematographer

5. Actors

6. Lighting Crew

7. Hair and Make up

8. Sound Editor

9. Sound Designer

10. VFX Artists

11. Sound Recordist

12. Camera People

13. Boom Operator

And not to mention the logistical problems of scheduling all of these people plus the locations you’re filming in.

If something doesn’t come up the first time or something changes in your business, that will be costly in the end. Updates or revisions become just as costly as the initial pass. And you can forget about updating your video months down the line.

With animation, the logistics are simple, revisions are a breeze, and they age like a fine Coffee Pitorro – Very nice...

Plus, animation can be much better for communicating abstract ideas, with fewer restrictions than a live action shoot.

Here’s an example of a 2d explainer video from PandaDoc:

Check this one out from Tech Insider:

So if you’d rather be limited by your imagination than your budget, The choice is clear.

And if you value quality, transparency, speed and affordability, then Mikanika Digital is the best choice for your animation needs.

We are a full-service video content production and promotion. Our team has more than 20 years of combined experience in advertising and video production industry. We can help bootstrap startups to Fortune 500 companies.

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